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Advertising - 5 quotes


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Stephen Leacock
Advertising may be described as the science of arresting human intelligence long enough to get money from it.

Stephen Leacock       
David Ogilvy
You aren't advertising to a standing army; you are advertising to a moving parade.

David Ogilvy       
David Ogilvy
The consumer isn’t a moron. She is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.

David Ogilvy       
Pretty women make us buy beer. Ugly women make us drink beer.

Al Bundy       
David Ogilvy
What you say in advertising is more important than how you say it.

David Ogilvy       



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