Advertising - 5 quotes
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Advertising may be described as the
of arresting human
long enough to get
The consumer isn’t a moron. She is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.
You aren't advertising to a standing army; you are advertising to a moving parade.
women make us
What you say in advertising is more important than how you say it.