David Ogilvy quotes
9 quotes by David Ogilvy
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The consumer isn’t a moron. She is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.
A good advertisement is one which sells the product without drawing attention to itself.
is like a radar sweep, constantly hunting new prospects as they come into the
Direct response [consumer] was my first
. And later, my
In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create.
What you say in advertising is more important than how you say it.