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David Ogilvy quotes

9 quotes by David Ogilvy



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David Ogilvy
The consumer isn’t a moron. She is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.

David Ogilvy       
David Ogilvy
A good advertisement is one which sells the product without drawing attention to itself.

David Ogilvy       
David Ogilvy
An advertisement is like a radar sweep, constantly hunting new prospects as they come into the market.

David Ogilvy       
David Ogilvy
Direct response [consumer] was my first love. And later, my secret weapon.

David Ogilvy       
David Ogilvy
In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create.

David Ogilvy       
David Ogilvy
What you say in advertising is more important than how you say it.

David Ogilvy       






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