David Ogilvy Quotes ... quotes4all.net

9 quotes by David Ogilvy

A good advertisement is one which sells the product without drawing attention to itself.

An advertisement is like a radar sweep, constantly hunting new prospects as they come into the market.

Direct response [consumer] was my first love. And later, my secret weapon.

In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create.

What you say in advertising is more important than how you say it.

At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.