David Ogilvy Quotes
Top Quotes by David Ogilvy

The consumer isn’t a moron. She is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. David Ogilvy    1

A good advertisement is one which sells the product without drawing attention to itself. David Ogilvy    2

An advertisement is like a radar sweep, constantly hunting new prospects as they come into the market. David Ogilvy    1

Direct response [consumer] was my first love. And later, my secret weapon. David Ogilvy    1

In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. David Ogilvy    0

What you say in advertising is more important than how you say it. David Ogilvy    0

 Quotes