Some people think football is a matter of life and death. I don't like that attitude. I can assure them it is much more serious than that.
Context / explanation
In Sunday Times 4. Oct. 1981. It is often quoted in different ways for example:
Football's not a matter of life and death ... it's more important than that.
In the long run we are all dead.John Maynard Keynes
Personally, I would be delighted if there were a life after death, especially if it permitted me to continue to learn about this world and others, if it gave me a chance to discover how history turns out.Carl Sagan
Life is pleasant. Death is peaceful. It's the transition that's troublesome.Isaac Asimov
Life is hard. After all it kills you.Katharine Hepburn
Don't take life too seriously; you'll never get out of it alive.Elbert Hubbard