David Ogilvy Quotes
Top Quotes by David Ogilvy
The consumer isn’t a moron. She is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.
A good advertisement is one which sells the product without drawing attention to itself.
An advertisement is like a radar sweep, constantly hunting new prospects as they come into the market.
In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create.